+Why Pro/CONCEPT and not Alias?

Granted, Alias has always been the industrial designer's choice of tools for proving shape and form, rendering and simply communicating to engineers and tooling vendors. (1) Most industrial designers are taught Alias in school. Many schools are cross disciplinary and the animation courses are also taught in Alias. Silicon Graphics and Alias have a stronghold in college programs that ramp up students with Alias skill sets. (2) Alias also has an impressive suite of procedural mapping tools. Alias is a hard program to beat. It is also much harder to learn.

The keyword mentioned above is communicating. Communication is the one element that happens when a simple pencil is used to sketch on a bar napkin. The same thing happens with Pro/ENGINEER and tooling venders. A mechanical engineer communicates his or her idea to a tooling vendor, who then communicates that design to a CNC machine. The only weak link in this situation is the communication between industrial designers to engineers. With 3d data there is no room for miss communication. Instead of punting sketches to engineers, now an industrial designer can pass over 3d form to Pro/ENGINEER using 'Restyle' as their deliverable. The same language engineers and tooling vendors speak.

+Real Power of Pro/CONCEPT?
The real power of Pro/CONCEPT is that it can easily and quickly communicate 3d form. It is also a good way to document 2D ID drawings electronically.

A designer might begin by sketching and painting with Pro|CONCEPT's full array of brushes, pencils, colors and effects tools in a design environment comparable to a traditional artist's studio. Or, to begin, you have an image or other legacy data of a product that you need to modify for future production. You can bring that data into Pro|CONCEPT and refine the original design using the program's extensive set of modeling tools. Your modifications can be subtle or obvious. Pro|CONCEPT has no hidden constraints or dependencies that might compromise the model when you make a change. For this reason, it is easy to learn.

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